Identity Manual

Identity Standards Manual
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Identity Standards Manual - Ver 3

Now well into its second century, the University of La Verne has continued to evolve and expand, growing into a more complex institution composed of numerous undergraduate and graduate degree programs. Its academic and administrative departments are located on the main campus as well as at regional campuses throughout California. While such growth reflects the quality and popularity of a successful institution of higher education, it also can create divergent views about the university among its key audiences and the community at large.



Why a Unified Identity?

The purpose of instituting and maintaining a carefully crafted visual identity is, first and foremost, to establish a distinctive image that links the general public easily and indelibly to the University of La Verne. Externally, that identity must reflect not only the university’s style and character, but also its traditions, strengths and values. Internally, it conveys a sense of pride and commitment to a common mission. This comprehensive visual identity ultimately will serve to unify and strengthen communications involving the institution and its component parts by projecting a message of cohesiveness.

In order to achieve this unified identity, University Marketing & Publications has been charged with the responsibility of developing and providing this Identity Style Manual. Establishing the manual and the guidelines it contains ensures proper and consistent use of the university logo and other identification marks in a wide range of employment, including – but not limited to – official stationary (business cards, signage, publications, apparel) and media (print, video, electronic) usage.

The graphic standards set forth in this Identity Style Manual provide a recognizable and distinctive image that conveys academic excellence in keeping with the university’s mission statement. They are here for the entire University of La Verne community to adopt and follow, designed with necessary flexibility to allow assimilation into office and departmental goals while also establishing the consistency necessary in achieving the desired distinctive, recognizable public image.